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Jessica Grenier Photography
A Commercial Photographer's Blog

Shaving, showers and shirts

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Whew… now this was a shoot any woman would want to photograph.

The Integer Group, an agency representing a certain notable “razor” company (who will not to be named here until the product releases, at the request of the client) asked me to put together this shoot to showcase the new desired “look and feel” for their brand. So with a wonderful team, listed below, we created some powerful images representing a variety of the client’s products. The different products showcased in these images include razor blades, face wash, deodorant, shower gel and disposable razors. Overall they wanted the models to feel like the everyday, confident man just going about their day but exuding the masculine demeanor they so naturally have.

I absolutely loved working on this shoot for many reasons, but the best thing was the agency was so wonderful to work with. They really let me play with the lighting and angles and let me push myself creatively. So that was a lot of fun and all of us were very happy with the results. Also, my team was tremendous putting together this shoot in record time. So thanks everyone!

Agency: The Integer Group, Production: Lisa Schrag, Hair/Makeup/Styling: Dee Sandella, 1st Assistant: Joshua Crigger, 2nd Assistant: Caleb Tkach , LA Casting: East Side Studios, Denver Casting: Maximum Talent/Lisa Schrag, Location: Four Seasons Denver


Posted by admin on February 5th, 2012 :: Filed under All
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Behind the scenes

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This is a sort of behind the scenes video, taking place on a variety of shoots throughout Denver Colorado, Denmark and Sweden. The photo shoots took place over the past year and were for a few of my different clients. The video was filmed/edited in a way that made sure not to show any confidential information or details about each of my jobs/clients. It’s a fun video directed and edited by Sam Miller of Rehab. Sam did a great job editing, picking the music and getting some really cool, interesting shots. It was fun working with you on these jobs and thanks for using the outtakes for this video Sam.
:)


Posted by admin on September 22nd, 2011 :: Filed under All
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Back-lighting

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Someone asked me the other day the best way to take soft, beautiful photos outdoors in the middle of the day. This is never the best scenario for photographs, as we all know. But not every advertising and editorial photo shoot can be taken at twilight. So, I pulled a few images from recent shoots I’ve done with just that situation.

There are many solutions for this problem, however I chose to showcase one solution in a few different examples. If anyone is interested in knowing other solutions, just let me know and I’ll do another posting.

So, this solution is simple and clean… back-lighting the subject. Sounds easy enough, but there are a few things to keep in mind while doing this. In the middle of the day when the sun is burning down from above, you need to find just the right angle to capture your subject where they are being lit behind by the sun and the sun isn’t rolling over on them too much to cause dramatic, distracting sun spots. This will all depend on the model’s skin tone, body and face shape, clothing and location. Sometimes you can find a tree to help diffuse the sun a bit, but still catch the light coming through without looking splotchy. This one can be tricky, but my suggestion would be to test, test, test. The more you experiment with this type of lighting situation the more you’ll come to recognize in what scenes you need to angle and position what people.

Also, you’ll most likely want some sort of a fill light so the background isn’t so blown out and skin isn’t too dark. You can use strobes or fill cards for this. But remember when using fill cards to have them be as close to the camera angle as possible and to hold them up high. You don’t want to “monster light” your subject from the front and create dark shadows in unnatural places.

Anyway, I hope this helps with the common problem many photographer’s face.



Posted by admin on March 30th, 2011 :: Filed under All
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How to show food variety

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This shoot brought up a good topic on how to show variety through one product while still keeping the same style and branding they use in their advertising. This can often be a challenge with food photography, and I’m going to show you my solution.

This client, Udi’s Foods, has a line of artisan granola. They wanted to showcase different uses for granola, other than just in a bowl of yogurt for every shot. So, we started thinking about the ways people consume granola and how we could pull in some of the ingredients they use to make each product. We ended up with these four shots: frozen yogurt, breakfast yogurt cup, baked apple and cereal.

The client wanted to give these images a slightly rustic feel while keeping within their “style” of photography we have developed for them. So, by bringing in some rustic props, keeping really shallow depth of field, and having rich, warm, side-lit food, we accomplished that here.

Overall, they were thrilled with the results and so were we. It turned out to be an incredibly fun day!



Posted by admin on March 12th, 2011 :: Filed under All
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